One of the challenges that concert presenters face is making sure that all concerts are sold out.
Being a presenter (or promoter), there may have been cases where only about 10 people have shown up to your venue that seats maybe around 300 people.
Perhaps you used some of your marketing budget to purchase radio ads, or a spot on the billboard, only to find that your marketing efforts never really payed off.
Maybe you posted a Facebook or Instragram post about your concert, and perhaps you were successful in bringing in 10 your friends to see your concert, but not so successful with the other 290 audience members that you expected to attend with those social media posts.
I understand your pains and frustrations, which is why I decided to start the process of creating an E-book with social marketing genius Andrea Vallejos-Urbina.
Andrea has successfully managed social media accounts for a variety of businesses. I have personally seen her work managing social media accounts for a fine dining restaurant called The Old Bank Steak and Ribs, and watched her bring in customers with her alluring social media advertisements. If she can single-handedly bring in customers to a fine dining restaurant, then I am pretty sure she can bring in new audience members to your concert with ease.
So now that we have an expert here that can help presenters like you sell out concerts, without further ado, I present to you:
How to raise ticket sales, featuring Andrea Villejos-Urbina.
The following content that you about to read is a transcript of a conversation between Xavier Foley and Andrea Villejo-Urbina on audience building, Snapchat advertising, and Pinterest advertising.
Andrea: Also, a good way to gain followers and spread the message is to contact influencers.
Andrea: Yes, that is a good idea. And yes, not all the influencers are a good fit for specific markets and audiences.
Andrea: the good thing of Pinterest is that you save what you want, create a pinboard and check it once in a while.
Xavier: I see
Andrea: And yes, you can use it for kids concerts, conferences, yoga classes, just to throw out a few examples..
Xavier: what is the "social aspect", are there friends that check out your pinboard as well?
Andrea: Yes, you can have it private or public. Your friends and family can follow you and check your pinboards.
Andrea: Sure no problem!
Andrea: The demographic audience for Snapchat is very young, it is an estimate that goes from 15-25 years old. Mostly kids from high school and college.
Xavier: I see, and do you know if it's possible to advertise on Snapchat?
Andrea: Yes, there is a "Snapchat for business" that offers you the opportunity to advertise on the platform
Andrea: Yes, that is correct
Andrea: Sure no problem :)
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If you enjoyed this conversation between me and Andrea, and want to learn everything there is to know about using social media marketing to increase your ticket sales, you can pre-order our e-book here.
If you want to have Andrea manage all your social media accounts for you to get you more ticket sales so you can focus other tasks that matter more to you, then just fill out this form here.